Who we are
WhySoBlue is a women-led business started by mother-daughter duo Jaya and Shweta. We focus on bringing elevated dresses and separates for the conscious modern woman, following ethical employment and zero waste production.
We use soft, breathable fabrics sourced from various parts of the country. Our pieces are specifically made to order for each customer, a personal touch we maintain as a promise of environmentally-conscious production.

Our team
We have a happy, humble team of 52 that works together under one big roof. Our masters cut each piece by hand, and our karigars turn the fabrics into your gorgeous outfits. Our finishing team hand-stitches the buttons, hooks and embroiders the little details to complete the outfit.
The outfit is finished with a hot press before being packed
with love to be a part of your wardrobe!