Take a Virtual Tour of our Store

After 8 years of unending love and encouragement from our customers, we are finally proud to say that we have opened up our FIRST FLAGSHIP STORE IN BANDRA!

Welcome to our new home, nestled in the bustling, glittering Turner Road. With the sunlight streaming in and soft 80s rock pouring in from the speakers, it is certainly an experience to step in our doors.

Look out for our HUGE artwork and the lush aisle adorned with plants—you can't miss us!

 

 

Imagine stepping into an Santorini-inspired space that feels as cozy as your favorite spot at home. We are all about that comfort and love.

 

 

 

Curves are the stars here. Our sleek console, racks and even our mirrors celebrate the beauty of curves. Our interior is a canvas of clean whites and neutrals, so our clothes bursting with vibrant prints can steal the show.

 

 

We've got it all—co-ords, dresses, festive wear, jewellery and clutches. And hey, there's a treat for the gentlemen too—don't forget to explore our smart menswear section. Option overload? Not to worry, our creative gift cards are the perfect gift for any occasion.

 

 

 

There is beauty not only in the prints, but accents too. Our hand-sewn patchwork curtains with lace and pearls adds to the charm of the whitewashed walls. And just the cherry on top is our artwork, hand–painted by Shweta just for our space.

 
When you're in the WhySoBlue store, the only blues you'll find are in our vibrant prints!